The Domino Effect: 5 Ways Coronavirus Will Forever Change Retail

Wednesday, April 01, 2020

Following World War II, i.e. the last event of a similar magnitude to what the world now faces with coronavirus, the United States was focused on controlling the spread of communism. One popular theory at the time, domino theory, suggested that the rise of communism in one nation could quickly spread into other nations. And, while this Cold War-era paranoia is no longer relevant in today’s day and age, the concept is nonetheless still useful in examining what impact the events of the last few weeks will have on the future of many industries, especially retail. 

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