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In DICKINSON COUNTY, KANSAS

Business Retention and Recruitment

BUSINESS RETENTION AND EXPANSION (BRE)

GOAL: Support, retain, and expand upon the present business base. Increase business retention and expansion activities with all present companies. 

Strategies:
  • Develop relationships to better assist existing businesses with their present and future needs.
  • Conduct regular Business Retention & Expansion (BRE) interviews with local industry to determine development opportunities and capture other relevant data such as workforce, facility, capital and infrastructure chal-lenges.
  • Conduct BRE site visits to corporate headquarters of area businesses domiciled outside of the community.
  • Work to foster a more business-friendly public policy environment.
  • Develop programs for existing business to interface and create business opportunities for new and existing businesses.
  • Initiate and fund periodic “decision maker or stakeholder” briefings that can provide current legislative, business, and “state of the state” updates.
  • Serve as the liaison between government, business and education.
  •  Ensure a competitive incentive package is in place.
  • Encourage and assist local business in developing export markets.

 

BUSINESS RECRUITMENT AND MARKETING

GOAL: Develop and implement a plan to retain and expand current job opportunities while continually recruiting jobs to Dickinson County. Provide a source for all business recruitment, referrals, special assistance and matters relating to community economic develop-ment. Develop marketing materials fully utilizing social media to present the area in a positive manner.  

Strategies:
  • Develop and implement a Strategic Economic Development Marketing Plan.
  •  Confirm the target market industry clusters and aggressively market and promote the Dickinson County Area to other areas in Kansas, across our nation and the globe.
  •  Package all aspects of our area including business climate, accessibility, transportation, educational opportunities, culture, the cost of living and cost of doing business in an easily accessible format.
  • Include listings of specific prospects per target market or industry cluster.
  •  Make recruitment visits to targeted industry prospects and/or site selec-tors.
  • Involve existing businesses in determining the possibility of their suppliers establishing facilities in the region.
  • Update and maintain the economic development website (site selector’s first impression).
  • Capture, identify and respond to site selectors.
  •  Participate in appropriate target-industry trade shows and conferences.
  •  Participate in regional economic development opportunities.
  • Develop a relationship with the Kansas Department of Commerce.

 

ENTREPRENEURSHIP

GOAL: Support the development of entrepreneurial startup firms and small businesses.

Strategies:
  •  Champion the development and management of existing regional innovation organizations which will spur entrepreneurship and innovation within the region.
  • Champion development of risk capital to support start-up and growth-oriented companies.
  • Support the development and growth of social networks of entrepreneurs, venture capitalists, and researchers in the Dickinson County area.
  • Provide a network of business mentors for entrepreneurs.
  • Foster and support industry-university collaboration for innovation

 

COMMUNITY IMAGE BRANDING AND MARKETING

GOAL: Create Brand for Marketing the Community with Community Buy-in. 

Strategies:
  • Form consensus within Dickinson County of how the community should appear to outside parties.
  • Develop a logo or image to appear on websites throughout the county, school districts, city halls, hospitals, non-profits and local businesses that are easily recognizable and fun.
  •  Form strong relationships with the Chamber of Commerce, Convention and Visitors Bureau, Community Foundations, Greyhound Industry, Eisenhower Museum and Library and Boyhood Home; the Race Car Kansas Auto Racing Museum, leading businesses and others seeking to promote the qualities and of the County, illustrating community togetherness and friendly partnerships.